$210 Million Esports Storytelling

June 8, 2021

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The latest episode of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:


  • How marketers can use storytelling to reach esports audiences
  • Understanding the esports worldview
  • Why conflict is so important in marketing stories

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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