$210 Million Esports Storytelling

The latest episode of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:
  • How marketers can use storytelling to reach esports audiences
  • Understanding the esports worldview
  • Why conflict is so important in marketing stories
https://youtu.be/SFmHVEvcu8w
Previous podcast episodes (in video format) are hosted on our YouTube channel. The podcast is also available on Apple, Google and Spotify. Enjoy!

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