Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

An Interview with the DingIt Team

December 17, 2015

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Categories:Analysis, Industry, Insight, marketplace, Streaming

As competition in the eSports streaming marketplace heats up, it’s important to track the key players and their approach to market. While names like Twitch and YouTube Gaming stand out, other competitors are intent on capturing a share of rapidly expanding eSports viewerships. One such outlet is DingIt. The live streaming broadcast site for professional and aspiring gamers … Continue reading “An Interview with the DingIt Team”

Revlo and the eSports Fan Loyalty Pot of Gold

May 25, 2015

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Gods of Mayhem posted an interesting piece on a new company, Revlo, here. The company is billing itself as a loyalty platform for eSports streamers, a space that’s ripe for innovation and growth. The biggest strength of the eSports community is fan engagement. I say that without pause, because it’s true. For one, this global community of millennial … Continue reading “Revlo and the eSports Fan Loyalty Pot of Gold”

Why Periscope, Meerkat Will Drive More Millennials to eSports

May 8, 2015

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Everyone should take some time and join in reading about the idiotic display of “anti-piracy” by the PGA Tour. The rundown goes like this: tech-savvy blogger uses Periscope app to livestream footage of the 2015 Masters champion and #1 ranked golfer in the world, Jordan Spieth, during a practice round for a PGA tour event. The livestream earns a … Continue reading “Why Periscope, Meerkat Will Drive More Millennials to eSports”

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