eSports Sponsorship: Winning Consumer Attention and Engagement

March 15, 2016

Tags: , , ,

Categories:Brands, Insight, Marketing, marketplace, Sponsorship

Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby to leading form of entertainment, consumer attention has also become a rare commodity. Into this picture, enters the eSports experience; built atop wildly popular video game ecosystems, it draws massive … Continue reading “eSports Sponsorship: Winning Consumer Attention and Engagement”

Popular posts

Search

Categories

Archives