eSports iQ – Version 2.0

June 20, 2018

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Categories:analytics, Insights, eSports iQ

Last month marked the debut of our esports audience analytics dashboard. And, based on generous user feedback, eSports iQ version 2.0 features some key improvements. Including:  OpTic Gaming team fans are now included in the audiences  European football fan measurement  Purchase insights for all audiences (see below)  Updated influencer numbers  Video explanation of eSports iQ technology   Purchase Insights Several users requested more detail around esports consumer spending. And while purchase data is incredibly important – it’s not straightforward to come by using social media data.     The first … Continue reading “eSports iQ – Version 2.0”

eSports Sponsorship Insight – May 2016

June 7, 2016

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Categories:outlook, Sponsorship, Sponsorship Report, sports

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | Comcast Xfinity Note: This announcement occurred on June … Continue reading “eSports Sponsorship Insight – May 2016”

eSports Sponsorship Insight – March 2016

March 29, 2016

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Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | ASUS This week’s sponsorship profile is on Mario … Continue reading “eSports Sponsorship Insight – March 2016”

The Brand Paradigm in eSports Sponsorship

March 22, 2016

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Categories:Analysis, Brands, Marketing, outlook, Sponsorship, sports

The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of common vernacular used to describe everything from companies, people, and even intangible concepts. A brand represents the distinguishing symbol(s), which encapsulates both factual and emotional characteristics affecting perception of an … Continue reading “The Brand Paradigm in eSports Sponsorship”

The Power of Tribes in eSports

July 5, 2016

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Categories:Brands, Sponsorship, sports, Strategy

“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly unique communities.” — “Could New Gaming Titles Unite eSports Fans?” by Ethan Gach As an increasing number of consumer brands enter the eSports fray, the race to capture the attention … Continue reading “The Power of Tribes in eSports”

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