Top 10 NBA 2K Audience Insights

December 20, 2017

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Categories:Insights, eSports iQ

The NBA is moving fast to commercialize its esports investment. As last week brought news that virtual jerseys and stadiums will be sponsorship inventory in next May’s inaugural NBA2K18 season. The potential of in-game brand activation combined with a formal league structure is quickly coming into focus.  More importantly, the NBA2K League is an easy-to-understand, virtual version of a trusted sports property. Still, a key question is: How well will current forms of brand messaging translate?    This is especially critical for non-endemic … Continue reading “Top 10 NBA 2K Audience Insights”

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