Esports Sponsorship Spotlight

October 16, 2019

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Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

Picturing an Under Armour Esports Play

January 4, 2017

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Categories:outlook

“If you look good, you feel good. If you feel good, you play good.” — Deion Sanders The year 2016 gave birth to a number of partnerships across the esports landscape. However, one, in particular, reflects the growing scale digital sport. Namely, Riot Games’ 6-year, $300 million streaming deal with Major League Baseball Advanced Media … Continue reading “Picturing an Under Armour Esports Play”

Riot, MLBAM and an Esports Landmark

November 28, 2016

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Categories:Media, Money, sports

“We do not remember days, we remember moments.” — Cesare Pavese Historical moments are funny – they never seem so historical in the moment. Case in point: the $200M deal between Riot Games and Major League Baseball Advanced Media (MLBAM). This deal, if closed as reported, will fundamentally shape the future of League of Legends … Continue reading “Riot, MLBAM and an Esports Landmark”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

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