Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

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