Understanding the Rise of Brands in eSports
This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does
This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does
As one of the most eventful years in the life cycle of eSports draws to a close, the issue of gender equality still looms heavily.
This is the 6th installment of eSports Group’s eSports Marketing Playbook. See part 5, here. The eSports experience is shared by a rising number of
As 2016 approaches, and in light of Jonathan Pan’s update to his eSports Market Ecosystem, here are three trends you should monitor. Also worth keeping
This is the 5th installment of eSports Group’s eSports Marketing Playbook. See part 4, here. The notion of video game play as spectator activity has
“In the digital age, digital sports [are] a new frontier — and schools should be ready to embrace it and lead the way for both gamers and
This piece was co-authored with Hurrah, the world’s leading eSports advertising agency. Professional gaming is projected to generate $278 million in 2015, according to the latest
As brands continue to grapple with the challenges of connecting to millennials and their Generation Z cohorts, eSports has emerged as a global phenomenon. Yet,
Even as eSports takes its place on network TV, the original home of competitive gaming content is, and always will be, online. Outlets like Twitch,
As the last quarter of 2015 comes into focus, it’s worth reflecting on some of the key themes from the last month. Last week’s flurry
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