A Monumental Netflix of Esports

November 2, 2016

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Categories:Insight, Media

Ted Leonsis is a busy man. On the heels of headlining purchase of esports club Team Liquid, he also launched Monumental Sports Network – a localized over-the-top (OTT) service. Leonsis is one of the first pro sports team owners to utilize his own media rights through his own OTT service. Likewise, the sports industry has … Continue reading “A Monumental Netflix of Esports”

Esports Market Data 101

October 18, 2016

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Categories:Data, Analysis, marketplace, sports

“Torture the data, and it will confess to anything.” – Ronald Coase, Economist & Nobel Prize Laureate Data helps define problems and/or opportunities. And Newzoo’s latest free data report, “Why Sports & Brands Want to be in Esports,” does both. Like most research, the findings must be interpreted correctly. To understand as much, here’s an … Continue reading “Esports Market Data 101”

Understanding Esports Team Valuations

October 12, 2016

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Categories:M&A, Insight, sports

Esports teams are becoming a hot commodity. In the past, ownership of a competitive video game organization was for gamers, only. However, influx of capital and ownership from outside the immediate world of gaming is changing that.  Yet, this activity outpaces the maturity of techniques used to determine how much teams are worth. Plus, effective … Continue reading “Understanding Esports Team Valuations”

The Esports Fast Break Continues

September 28, 2016

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Categories:M&A, sports

The esports megatrend continues to gain steam. Over the last two business days, two longstanding competitive gaming clubs sold controlling interests to prominent members of the sports industry. First, the National Basketball Association’s (NBA) Philadelphia 76ers – acquired two esports clubs: Team Dignitas and Team Apex. Then it was an ownership group including Peter Gruber … Continue reading “The Esports Fast Break Continues”

North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

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