Three Reasons Employers Need Esports

April 20, 2017

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Categories:College, Marketing

We are living in the age of branding. As more and more interactions move towards digital, strong brand presence helps cut through the noise. Everyone from universities, cities and even individuals are focusing on brand identity.  Likewise, organizations – vying to entice and keep top talent – should strongly consider esports as a tool in … Continue reading “Three Reasons Employers Need Esports”

The State of Esports Brand Marketing

April 5, 2017

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Categories:Marketing

The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is already being hailed as the next big thing for marketers. Still, for non-endemics, it remains mostly frontier land. To shed light on the topic, Esports Group collaborated with Blicx Research … Continue reading “The State of Esports Brand Marketing”

Three Trends to Watch in Esports Commercialization

March 30, 2017

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Categories:Trends

Today’s world – and its political and social institutions alike – is increasingly marked by disruption. Similarly, the esports landscape is experiencing a period of rapid change. From the continued investment by the traditional sports world to the growing battle for media rights, 2017 is shaping up as an inflection point for industry growth. Yet, … Continue reading “Three Trends to Watch in Esports Commercialization”

eSports iQ #97: Industry 360

March 22, 2017

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Categories:eSports iQ

Below is a comprehensive look at various issues, trends, and developments across the global esports landscape. The objective is a 360-degree view of the rapidly evolving competitive video game industry. Events The newly launched Millennial Esports arena will be home to a $10,000 EA Sports-sanctioned Madden NFL tournament, March 25 – 26. A consistent flow … Continue reading “eSports iQ #97: Industry 360”

eSports iQ #96: Three Key Insights that Matter

March 17, 2017

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Categories:eSports iQ

Edition #96 of eSports iQ focuses on on three key developments across the esports industry over the last week. Sign up here to have weekly insights like this delivered to your inbox! Esports 2.0 Esports is on its way a city near you. Want proof? Check out last Friday’s announcement that esports club NRG Esports is … Continue reading “eSports iQ #96: Three Key Insights that Matter”

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