Three eSports Market Trends to Watch in 2016

November 12, 2015

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Categories:Analysis, Industry, Insight, marketplace, outlook

As 2016 approaches, and in light of Jonathan Pan’s update to his eSports Market Ecosystem, here are three trends you should monitor. Also worth keeping an eye on: Business models for new, prospective eSports begin to emerge. However, critical mass remains the key factor. Until a game title builds a substantial audience, it’s difficult to categorize it … Continue reading “Three eSports Market Trends to Watch in 2016”

The eSports Participation Goldmine

November 10, 2015

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Categories:Analysis, Insight, Marketing, marketplace

This is the 5th installment of eSports Group’s eSports Marketing Playbook. See part 4, here. The notion of video game play as spectator activity has grown from diehard roots to mainstream force du jour. However, there are still widespread misconceptions about the nature of competitive gaming as both activity and vehicle for marketing. Most of these … Continue reading “The eSports Participation Goldmine”

eSports: Coming to a College Campus Near You

November 4, 2015

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Categories:Analysis, Industry, Insight, outlook, Uncategorized

“In the digital age, digital sports [are] a new frontier — and schools should be ready to embrace it and lead the way for both gamers and fans.” — Victoria Rose, The Case for Collegiate Esports The eSports generation is here, and colleges around the North American continent must be prepared to take notice. While a handful … Continue reading “eSports: Coming to a College Campus Near You”

Winning with eSports Advertising

October 27, 2015

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Categories:Analysis, Industry, Insight, marketplace, outlook

This piece was co-authored with Hurrah, the world’s leading eSports advertising agency. Professional gaming is projected to generate $278 million in 2015, according to the latest Global Growth of eSports Report from research firm Newzoo. Figure 1 Courtesy of Global Growth of Esports Report, Newzoo 2015 Buoyed by interconnected global regions, high profile tournaments with impressive … Continue reading “Winning with eSports Advertising”

What All Brands Can Learn from Coca Cola

October 13, 2015

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Categories:Analysis, Insight, Marketing, marketplace

As brands continue to grapple with the challenges of connecting to millennials and their Generation Z cohorts, eSports has emerged as a global phenomenon. Yet, the common knowledge that competitive video gaming is wildly popular with hard-to-reach demographics has done little to illuminate how to capture that opportunity. As a result, only a handful of … Continue reading “What All Brands Can Learn from Coca Cola”

Understanding the eSports Streaming Opportunity

October 6, 2015

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Categories:Analysis, Industry, marketplace, Media, outlook

Even as eSports takes its place on network TV, the original home of competitive gaming content is, and always will be, online. Outlets like Twitch, Azubu, Hitbox provide freely available, live broadcast and viewing experiences for a wide array of video game related content. They provide the infrastructure and, most importantly, the community framework that … Continue reading “Understanding the eSports Streaming Opportunity”

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