eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

Top 10 NBA 2K Audience Insights

December 20, 2017

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Categories:Insights, eSports iQ

The NBA is moving fast to commercialize its esports investment. As last week brought news that virtual jerseys and stadiums will be sponsorship inventory in next May’s inaugural NBA2K18 season. The potential of in-game brand activation combined with a formal league structure is quickly coming into focus.  More importantly, the NBA2K League is an easy-to-understand, virtual version of a trusted sports property. Still, a key question is: How well will current forms of brand messaging translate?    This is especially critical for non-endemic … Continue reading “Top 10 NBA 2K Audience Insights”

League of Legends 2017 Worlds Audience Insights

November 8, 2017

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Categories:Insights

We’ve been quietly at work for the past 6 months. Our goal: Engineer a software platform that uncovers hidden insights about esports audiences. Our perspective: Viewership and content consumption measurement are surface-level insights. Likewise, survey-based data treats esports like a homogenous group and misses key details. It is unique groups of people – who play and … Continue reading “League of Legends 2017 Worlds Audience Insights”

Three Realities of Esports Investment

July 13, 2017

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Categories:Investment

“An investment in knowledge pays the best interest.” – Benjamin Franklin These are heady times for the emerging esports industry. From the newly announced Overwatch teams to Tencent’s $15 Billion investment plan, the buzz is palpable. To gain better insight into the state of esports financing/investing, let’s take a look at three key topics. When … Continue reading “Three Realities of Esports Investment”

Three Esports Market Forecasts That Matter

May 17, 2017

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Categories:Forecasts, Trends

“The most reliable way to forecast the future is to try to understand the present.” — John Naisbitt The digital world moves fast – and esports is no different. This breakneck speed of change brings chaos – but also creates opportunity. In view of that, here are three leading forecasts for the commercial esports market … Continue reading “Three Esports Market Forecasts That Matter”

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