Esports Sponsorship Spotlight

October 16, 2019

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Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

Female Esports Fan Profile

April 17, 2019

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Categories:analytics, Insights, Fans, eSports iQ

“I think it starts with confronting and dispelling the bias that females are not esports fans or that they don’t like to play traditional esports titles—we know that’s just not true,”   ESL North America CEO Yvette Martinez-Rea The Esports Observer The first quarter of 2019 has already brought heightened conversation around the presence of, and contributions … Continue reading “Female Esports Fan Profile”

Overwatch League Audience Profile

October 17, 2018

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Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

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