Overwatch League Audience Profile

October 17, 2018

Tags: , , ,

Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 3.0

August 29, 2018

Tags: , , , , ,

Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

eSports iQ – Open Beta Version 1.0

May 16, 2018

Tags:

Categories:analytics, Insights, eSports iQ

“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data does not provide actionable insights into the unique dimensions of esports fandom. So, we developed an analytics platform – engineered around social media data. Since, true commercial success in esports is found by … Continue reading “eSports iQ – Open Beta Version 1.0”

Overwatch League Sponsorship ROI

March 14, 2018

Tags: , , ,

Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

Three Overwatch League Predictions to Watch

January 17, 2018

Tags: , ,

Categories:Forecasts

The Overwatch League (OWL) is off and running. Last week’s media day included news of a reported $90M broadcast deal with Twitch. Plus, according to TechCrunch, the opening weekend registered 425,000 peak viewers.  However, with the 2018 season of League of Legends and ELeague’s Boston Major also happening this month, Blizzard’s esports product certainly isn’t the only game in town.  Ultimately, as pundits have noted, investment in the OWL was prioritized over building a strong community.  The reality  The OWL’s challenge is clear: convert buzz into dedicated fandom and viewership. While features … Continue reading “Three Overwatch League Predictions to Watch”

A Look at Female LoL Esports Fans

January 3, 2018

Tags: , , , , ,

Categories:analytics, Insights, eSports iQ

Another large non-endemic brand made an esports splash in late 2017. This time it was Airbus sponsoring ‘Out of the Blue’ (OoB) – an all female League of Legends (LoL) roster. An esports investment by Airbus – a multinational brand that generated €67 billion in 2016 – is notable enough. The decision to create a completely new roster, which won’t compete in the LCS, is equally unexpected.  While the ill-fated Team Siren provides a valuable lesson. OoB represents a unique opportunity to communicate with female demographics of the world’s top esport title.   To shed light on … Continue reading “A Look at Female LoL Esports Fans”

Popular posts

Search

Categories

Archives