Three Truths about Esports Monetization

July 17, 2019

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Categories:analytics, eSports iQ

“Revenue cures everything in the business world.”  Jon Taffer Last month’s buyout of Infinite Entertainment, by Immortals Gaming Club, created one of the world’s largest esports organizations. However, it also highlights prominent questions around esports-related business models. What is the current state of esports monetization?  To answer as much, let’s take a data-driven look at three key realities.   Competition for spend The video game … Continue reading “Three Truths about Esports Monetization”

Female Esports Fan Profile

April 17, 2019

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Categories:analytics, Insights, Fans, eSports iQ

“I think it starts with confronting and dispelling the bias that females are not esports fans or that they don’t like to play traditional esports titles—we know that’s just not true,”   ESL North America CEO Yvette Martinez-Rea The Esports Observer The first quarter of 2019 has already brought heightened conversation around the presence of, and contributions … Continue reading “Female Esports Fan Profile”

Overwatch League Audience Profile

October 17, 2018

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Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

eSports iQ – Open Beta Version 1.0

May 16, 2018

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Categories:analytics, Insights, eSports iQ

“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data does not provide actionable insights into the unique dimensions of esports fandom. So, we developed an analytics platform – engineered around social media data. Since, true commercial success in esports is found by … Continue reading “eSports iQ – Open Beta Version 1.0”

Overwatch League Sponsorship ROI

March 14, 2018

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Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

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