A Close Look at Sports and Esports Fandom

April 18, 2018

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Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

ELeague Audience Insights 101

February 21, 2018

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Categories:Insights

Esports continues to grow as a disruptive force. Case in point: 420M will be watching competitive gaming by 2019 (Newzoo estimate). While game titles like League of Legends and Overwatch dominate headlines with multi-million dollar franchise values and media deals, Counter Strike: Global Offensive (CSGO) quietly remains an esports powerhouse. Exhibit A: Turner Sports’ ELeague … Continue reading “ELeague Audience Insights 101”

Talking Esports Coaching with CLG’s Mike Schwartz

December 13, 2016

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Categories:Interviews

“All coaching is, is taking a player where he can’t take himself.” — Bill McCartney There is no profession in sport without coaching. Likewise, emergence of player development, e.g. coaching, is a key inflection point in the maturity of competitive video games. Accordingly, look for the coaching narrative to shape the esports industry in 2017 … Continue reading “Talking Esports Coaching with CLG’s Mike Schwartz”

eSports, Sponsors and TV

June 6, 2016

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Categories:Advertising, Analysis, Sponsorship, TV

Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, and … Continue reading “eSports, Sponsors and TV”

The eSports Content Value Chain

June 2, 2016

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Categories:Media

Note: This entry was taken from the 50th edition of the #1 newsletter in the eSports industry, eSports iQ. Join the movement for FREE at – http://tinyletter.com/afletcher Following release of the first week of viewership numbers for Turner Sports’ ELeague, it’s worth clarifying the nature of premium eSports programming, and the critical role it will … Continue reading “The eSports Content Value Chain”

Understanding the “FIFA for eSports”

May 18, 2016

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Categories:Analysis, Industry, Insight, outlook, Strategy

Last week’s announcement of the World ESports Association (WESA) caused a noticeable stir in and around the world of competitive video games. Chaired by the Electronic Sports League (ESL), a long-standing competitive gaming events company, and leading European teams from the Counter Strike Global Offensive (CSGO) scene, WESA positioning is, “Based on similar traditional sports … Continue reading “Understanding the “FIFA for eSports””

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