The State of Esports Brand Marketing

April 5, 2017

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Categories:Marketing

The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is already being hailed as the next big thing for marketers. Still, for non-endemics, it remains mostly frontier land. To shed light on the topic, Esports Group collaborated with Blicx Research … Continue reading “The State of Esports Brand Marketing”

Three Trends to Watch in Esports Commercialization

March 30, 2017

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Categories:Trends

Today’s world – and its political and social institutions alike – is increasingly marked by disruption. Similarly, the esports landscape is experiencing a period of rapid change. From the continued investment by the traditional sports world to the growing battle for media rights, 2017 is shaping up as an inflection point for industry growth. Yet, … Continue reading “Three Trends to Watch in Esports Commercialization”

Esports Market Data 101

October 18, 2016

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Categories:Data, Analysis, marketplace, sports

“Torture the data, and it will confess to anything.” – Ronald Coase, Economist & Nobel Prize Laureate Data helps define problems and/or opportunities. And Newzoo’s latest free data report, “Why Sports & Brands Want to be in Esports,” does both. Like most research, the findings must be interpreted correctly. To understand as much, here’s an … Continue reading “Esports Market Data 101”

Presenting the Esports Playbook: For Brands and Marketers

September 13, 2016

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Categories:Advertising, Brands, Marketing

Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK – released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom. Shortly after, I began collaborating with Blicx – to combine their data with insights … Continue reading “Presenting the Esports Playbook: For Brands and Marketers”

North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

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