Branding in the Age of Esports

June 10, 2020

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Categories:Insights, Brands, Marketing

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  Michael Eisner, former Chairman and CEO of the Walt Disney Company  It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent.   … Continue reading “Branding in the Age of Esports”

Understanding the Rise of Brands in eSports

December 1, 2015

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Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship

This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does the concept of eSports ‘brand’ and ‘branding.’ Whereas most focus has been on the brands outside the realm of competitive gaming, a clear picture of the brands within the eSports … Continue reading “Understanding the Rise of Brands in eSports”

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