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Overwatch League Audience Profile

October 17, 2018

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Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 3.0

August 29, 2018

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Categories:analytics

The esports experience continues to grow roots in the physical world. For example, the Overwatch League recently expanded to Atlanta (USA) and Guangzhou (China). Likewise, eSports iQ version 3.0 is now available with several new features, including: Insights from 40,000+ competitive video game fans across Latin America (LATAM) and the United Kingdom (UK) FIFA and Fortnite audiences UI layout improvements A new lifestyle interest visualization … Continue reading “eSports iQ – Version 3.0”

League of Legends 2017 Worlds Audience Insights

November 8, 2017

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Categories:Insights

We’ve been quietly at work for the past 6 months. Our goal: Engineer a software platform that uncovers hidden insights about esports audiences. Our perspective: Viewership and content consumption measurement are surface-level insights. Likewise, survey-based data treats esports like a homogenous group and misses key details. It is unique groups of people – who play and … Continue reading “League of Legends 2017 Worlds Audience Insights”

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