
Overwatch League Audience Profile
October 17, 2018Tags: eSports iQ, esports audience analytics, audience insights, Overwatch League
Categories:analytics, Insights, eSports iQEsports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”