Three Esports Market Forecasts That Matter

May 17, 2017

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Categories:Forecasts, Trends

“The most reliable way to forecast the future is to try to understand the present.” — John Naisbitt The digital world moves fast – and esports is no different. This breakneck speed of change brings chaos – but also creates opportunity. In view of that, here are three leading forecasts for the commercial esports market … Continue reading “Three Esports Market Forecasts That Matter”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

Winning with eSports Advertising

October 27, 2015

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Categories:Analysis, Industry, Insight, marketplace, outlook

This piece was co-authored with Hurrah, the world’s leading eSports advertising agency. Professional gaming is projected to generate $278 million in 2015, according to the latest Global Growth of eSports Report from research firm Newzoo. Figure 1 Courtesy of Global Growth of Esports Report, Newzoo 2015 Buoyed by interconnected global regions, high profile tournaments with impressive … Continue reading “Winning with eSports Advertising”

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