Gaming Marketing Use Case Byte | Heineken
Visit the Gaming Marketing Institute for more insights! Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights
Visit the Gaming Marketing Institute for more insights! Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights
This is part two of a three part series. Click here to download the entire guide (PDF). Story-driven marketing authentically weaves your brand into the
Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach
“It’s the same me, just a different platform” Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming
“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes
Esports continues to grow as a disruptive force. Case in point: 420M will be watching competitive gaming by 2019 (Newzoo estimate). While game titles like
The Overwatch League (OWL) is off and running. Last week’s media day included news of a reported $90M broadcast deal with Twitch. Plus, according to TechCrunch, the opening weekend registered 425,000 peak viewers. However, with the 2018 season of League of Legends and ELeague’s Boston
We’ve been quietly at work for the past 6 months. Our goal: Engineer a software platform that uncovers hidden insights about esports audiences. Our perspective:
Note: The following is a guest post by Justin M. Jacobson, Esq. & Harris Peskin, Esq. In the past few years, there has been an explosion of
“An investment in knowledge pays the best interest.” – Benjamin Franklin These are heady times for the emerging esports industry. From the newly announced Overwatch
Esports Group is committed to helping brands and marketers make an emotional connection and build trust with esports and online gaming audiences across the world.
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