Category: Uncategorized

esports influencer marketing

Winning Esports Influencer Marketing with AI

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach

Read More »
overwatch league fans

Three Overwatch League Predictions to Watch

The Overwatch League (OWL) is off and running. Last week’s media day included news of a reported $90M broadcast deal with Twitch. Plus, according to TechCrunch, the opening weekend registered 425,000 peak viewers.  However, with the 2018 season of League of Legends and ELeague’s Boston

Read More »