The Real ROI of Esports Influencer Marketing
Episode three (#3) of the eSports iQ podcast series explores the ROI of influencer marketing in esports. Specifically, why Oakley’s partnership with Seth “Scump” Abner
Category: Streaming
The 2021 Guide to Esports Influencer Marketing, part 3
This is the third of a four part series. Click here to download the entire report (PDF). Riot Games’ League of Legends is the world’s #1 esports title. Case
The 2021 Guide to Esports Influencer Marketing, part 2
This is the second of a four part series. Click here to download the entire report (PDF). Partnering with social media influencers is already familiar
The 2021 Guide to Esports Influencer Marketing, part 1
This is the first of a four part series. Click here to download the entire report (PDF). According to McKinsey, electronic sports (esports) is, “a specific subset of
2020 eSports iQ Rewind
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
Winning Esports Influencer Marketing with AI
Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach
Why Mixer Should Sign an Esports Team
“It’s the same me, just a different platform” Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming
eSports Startup to Watch – Stream Hatchet
In the world of eSports, content is king. Yet even as competitive gaming content makes its way to linear TV, its primary home is online.
Four Game-Changing eSports Trends in 2016
Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of
Three Factors Affecting the Growth of eSports Streaming
Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of