The Dollars and Sense of eSports Team Ownership

June 21, 2016

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Categories:Analysis, Money, Strategy

Along with capturing the attention of those outside the video game industry, electronic sports (eSports) are attracting a new class of investors seeking to get in early on the rising phenomenon. Nowhere else is this more evident than in Riot Games’ League of Legends eSports scene – the League Championship Series (LCS). Yet, despite going … Continue reading “The Dollars and Sense of eSports Team Ownership”

Understanding the “FIFA for eSports”

May 18, 2016

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Categories:Analysis, Industry, Insight, outlook, Strategy

Last week’s announcement of the World ESports Association (WESA) caused a noticeable stir in and around the world of competitive video games. Chaired by the Electronic Sports League (ESL), a long-standing competitive gaming events company, and leading European teams from the Counter Strike Global Offensive (CSGO) scene, WESA positioning is, “Based on similar traditional sports … Continue reading “Understanding the “FIFA for eSports””

The Power of Tribes in eSports

July 5, 2016

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Categories:Brands, Sponsorship, sports, Strategy

“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly unique communities.” — “Could New Gaming Titles Unite eSports Fans?” by Ethan Gach As an increasing number of consumer brands enter the eSports fray, the race to capture the attention … Continue reading “The Power of Tribes in eSports”

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