The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The … Continue reading “The ABC’s of eSports Eduselling”

eSports Sponsorship Insight – February 2016

March 1, 2016

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Categories:Analysis, Marketing, marketplace, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please contact us here. Profile | Red Bull eSports Energy drink and lifestyle brand, Red Bull, recently added another … Continue reading “eSports Sponsorship Insight – February 2016”

The ABC’s of eSports Eduselling – Part I

February 23, 2016

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Categories:Analysis, Industry, Marketing, marketplace, Sponsorship

Image courtesy of Africa Studio/Shutterstock Electronic sports have come a long way. Research firm Newzoo tabbed 2015 revenues at $325 million worldwide, with projections to grow to $463 million this year and $1.1 billion by 2019. Boasting an audience of 131 million enthusiasts plus another 125 million casual viewers, competitive gaming is much more than a … Continue reading “The ABC’s of eSports Eduselling – Part I”

Understanding the Rise of Brands in eSports

December 1, 2015

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Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship

This is part 7 of eSports Group’s eSports Marketing Playbook. See part 6, here. As the worldwide profile for eSports continues to intensify, so does the concept of eSports ‘brand’ and ‘branding.’ Whereas most focus has been on the brands outside the realm of competitive gaming, a clear picture of the brands within the eSports … Continue reading “Understanding the Rise of Brands in eSports”

Navigating the eSports Sponsorship Market

October 15, 2015

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Categories:Analysis, Industry, Marketing, marketplace, Sponsorship

This piece was created with contribution from the Hurrah, the world’s leading eSports advertising agency.  The eSports phenomenon has taken flight — and its sponsorship marketplace is beginning to shape. Market research and insight firm, SuperData estimates the worldwide viewing audience for eSports at over 134 million. Similarly, the 2015 North America market is projected to … Continue reading “Navigating the eSports Sponsorship Market”

The Power of Tribes in eSports

July 5, 2016

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Categories:Brands, Sponsorship, sports, Strategy

“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly unique communities.” — “Could New Gaming Titles Unite eSports Fans?” by Ethan Gach As an increasing number of consumer brands enter the eSports fray, the race to capture the attention … Continue reading “The Power of Tribes in eSports”

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