The Power of Tribes in eSports
“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly
“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports
Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports
The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of
Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby
Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management”
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a
Image courtesy of Africa Studio/Shutterstock Electronic sports have come a long way. Research firm Newzoo tabbed 2015 revenues at $325 million worldwide, with projections to grow
Esports Group is committed to helping brands and marketers make an emotional connection and build trust with esports and online gaming audiences across the world.
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