Made for the Metaverse: The Counter-Strike Hall of Fame
Brand activations in the metaverse benefit from employing esports marketing to attract gamers
Brand activations in the metaverse benefit from employing esports marketing to attract gamers
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset
“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your
This is the second entry in a three part series. Click here to download the entire guide (PDF). Online gaming spaces are marked by a shared ethos that members participate in due to passion for games, not because they
The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is
This is the final entry in a three part series. Click here to download the entire guide (PDF). Activision Blizzard’s Overwatch is a popular multiplayer
This is part one of a three part series. Click here to download the entire guide (PDF). There are good stories and there are bad
The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics
“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia
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