Picturing an Under Armour Esports Play

January 4, 2017

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Categories:outlook

“If you look good, you feel good. If you feel good, you play good.” — Deion Sanders The year 2016 gave birth to a number of partnerships across the esports landscape. However, one, in particular, reflects the growing scale digital sport. Namely, Riot Games’ 6-year, $300 million streaming deal with Major League Baseball Advanced Media … Continue reading “Picturing an Under Armour Esports Play”

North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

Understanding Sports Money in eSports

June 14, 2016

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Categories:marketplace, outlook, sports

The rapidly emerging phenomenon surrounding electronic sports (eSports) continues to steadily gather steam; as notions of sport, competition and entertainment undergo a fundamental shift. Along those lines, eSports is an ideal fit for digitally immersed consumption patterns. Yet the general quandary surrounds what the world of traditional sports has to gain from embracing competitive video … Continue reading “Understanding Sports Money in eSports”

eSports Sponsorship Insight – May 2016

June 7, 2016

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Categories:outlook, Sponsorship, Sponsorship Report, sports

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | Comcast Xfinity Note: This announcement occurred on June … Continue reading “eSports Sponsorship Insight – May 2016”

Understanding the “FIFA for eSports”

May 18, 2016

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Categories:Analysis, Industry, Insight, outlook, Strategy

Last week’s announcement of the World ESports Association (WESA) caused a noticeable stir in and around the world of competitive video games. Chaired by the Electronic Sports League (ESL), a long-standing competitive gaming events company, and leading European teams from the Counter Strike Global Offensive (CSGO) scene, WESA positioning is, “Based on similar traditional sports … Continue reading “Understanding the “FIFA for eSports””

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