The 2021 Guide to Esports Influencer Marketing, part 3
This is the third of a four part series. Click here to download the entire report (PDF). Riot Games’ League of Legends is the world’s #1 esports title. Case
This is the third of a four part series. Click here to download the entire report (PDF). Riot Games’ League of Legends is the world’s #1 esports title. Case
This is the second of a four part series. Click here to download the entire report (PDF). Partnering with social media influencers is already familiar
This is the first of a four part series. Click here to download the entire report (PDF). According to McKinsey, electronic sports (esports) is, “a specific subset of
The rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach
“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no
“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, former
“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.” Adrian Staiti, Executive Vice President, Global
“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.” — Brandon Stanton Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect
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