Category: Marketing

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2020 eSports iQ Rewind

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key

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esports influencer marketing

Winning Esports Influencer Marketing with AI

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach

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esports sponsorship return

Esports Sponsorship ROI

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global

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overwatch league fans

Overwatch League Sponsorship ROI

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect

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