eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

Female Esports Fan Profile

April 17, 2019

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Categories:analytics, Insights, Fans, eSports iQ

“I think it starts with confronting and dispelling the bias that females are not esports fans or that they don’t like to play traditional esports titles—we know that’s just not true,”   ESL North America CEO Yvette Martinez-Rea The Esports Observer The first quarter of 2019 has already brought heightened conversation around the presence of, and contributions … Continue reading “Female Esports Fan Profile”

Overwatch League Audience Profile

October 17, 2018

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Categories:analytics, Insights, eSports iQ

Esports growth is being fueled by its audience. See: A quarter of the world’s population will be aware of esports by 2021 (Newzoo research). In turn, understanding this growing audience is central to unlocking commercial opportunities. So, in light of continued investment into Blizzard’s Overwatch League (OWL), we used our eSports iQ analytics engine to transform social … Continue reading “Overwatch League Audience Profile”

eSports iQ – Version 2.0

June 20, 2018

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Categories:analytics, Insights, eSports iQ

Last month marked the debut of our esports audience analytics dashboard. And, based on generous user feedback, eSports iQ version 2.0 features some key improvements. Including:  OpTic Gaming team fans are now included in the audiences  European football fan measurement  Purchase insights for all audiences (see below)  Updated influencer numbers  Video explanation of eSports iQ technology   Purchase Insights Several users requested more detail around esports consumer spending. And while purchase data is incredibly important – it’s not straightforward to come by using social media data.     The first … Continue reading “eSports iQ – Version 2.0”

eSports iQ – Open Beta Version 1.0

May 16, 2018

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Categories:analytics, Insights, eSports iQ

“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data does not provide actionable insights into the unique dimensions of esports fandom. So, we developed an analytics platform – engineered around social media data. Since, true commercial success in esports is found by … Continue reading “eSports iQ – Open Beta Version 1.0”

A Close Look at Sports and Esports Fandom

April 18, 2018

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Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

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