eSports iQ – Open Beta Version 1.0
“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data
“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data
Another large non-endemic brand made an esports splash in late 2017. This time it was Airbus sponsoring ‘Out of the Blue’ (OoB) – an all female League of Legends (LoL) roster. An esports investment by Airbus – a multinational brand that generated €67 billion in 2016 – is notable enough.
The NBA is moving fast to commercialize its esports investment. As last week brought news that virtual jerseys and stadiums will be sponsorship inventory in next May’s inaugural NBA2K18 season. The potential of in-game brand
Below is a comprehensive look at various issues, trends, and developments across the global esports landscape. The objective is a 360-degree view of the rapidly
Edition #96 of eSports iQ focuses on on three key developments across the esports industry over the last week. Sign up here to have weekly insights
“In making decisions under conditions of uncertainty, the consequences must dominate the probabilities.” — Peter L. Bernstein Here come the cowboys. AdAge reports that the
“One man practicing sportsmanship is far better than a hundred teaching it.” — Knute Rockne Competition can bring out the best – and worst –
Games are a serious business. The numbers don’t lie. Games generated $91 Billion in 2016 – according to Superdata Research. Mobile was at the forefront
Incremental change is subtle, but powerful. This past weekend, the first event of Valve’s 2016-17 Defense of the Ancients (DoTA) Major Championships – the Boston
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