Winning Esports Sponsorships with AI
“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no
Category: eSports iQ
Understanding Esports Influence
“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2
League of Legends Esports in Europe
“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re
VALORANT’s Esports Potential
“We’re overwhelmed by the initial interest and excitement in VALORANT. We have massive dreams for what this game can be as an esport, and we’re excited to
The Esports Attention Economy
“Before you can have a share of market, you must have a share of mind.” Linda Wolf, former chairman and CEO of Leo Burnett Worldwide
Winning Esports Merchandise
“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”
Latin American Esports Fan Profile
“Latin America has a lot of players. Natively and digitally, players have a wider vision in how they consume digital media. But brands and companies
CSGO Esports Across the World
“We did something very interesting with CS in that we outsourced our map development to our community….So in essence, CS was really a community project.” Minh
Why Mixer Should Sign an Esports Team
“It’s the same me, just a different platform” Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming
Winning Social Media for Esports Teams
“I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”