Image courtesy of ESPN

Winning Esports Merchandise

March 25, 2020

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Categories:analytics, eSports iQ, Brands

“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”   Rocky Savio, chief merchandising officer for the Atlanta FaZe via ESPN The convergence of fashion and esports is gaining steam. With non-endemic brand partnerships, ranging from high fashion (Louis Vuitton) to athletic wear (Champion), serving notice that the momentum is real.   As a result, the business of esports merchandise is positioned to … Continue reading “Winning Esports Merchandise”

Latin American Esports Fan Profile

February 26, 2020

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Categories:analytics, eSports iQ

“Latin America has a lot of players. Natively and digitally, players have a wider vision in how they consume digital media. But brands and companies don’t have the insight into what esports is yet.”  Juan Carlos Cortizo, CEO of Pro Play Esports via VentureBeat  Up to this point, eSports iQ analytics have focused on English speaking audiences. However, rapid growth of language translation in AI platforms like IBM Watson has dismantled language barriers.   … Continue reading “Latin American Esports Fan Profile”

CSGO Esports Across the World

December 10, 2019

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Categories:analytics, eSports iQ

“We did something very interesting with CS in that we outsourced our map development to our community….So in essence, CS was really a community project.” Minh “Gooseman” Le, co-creator of Counter-Strike (CS) via Fandom  Strength in numbers The Counter-Strike franchise is still strong – a full 20 years after launching as a mod to Half-Life. The latest release, Counter-Strike Global Offensive (CSGO), is … Continue reading “CSGO Esports Across the World”

Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Winning Social Media for Esports Teams

November 19, 2019

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Categories:analytics, eSports iQ

 “I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”  Mark Cuban on FAIR GAME with Kristine Leahy  As more financial data (confirmed and estimated) on leading esports organizations goes public, one thing is clear: Teams don’t own/control the primary commercial levers across the competitive video game marketplace.  … Continue reading “Winning Social Media for Esports Teams”

League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

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