League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

Call of Duty Esports Audience Profile

October 30, 2019

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Categories:analytics, eSports iQ

“We are excited to unite the historic passion for the Call of Duty franchise with city-based fandom to create a league to rival the very best leagues in traditional sports” Bobby Kotick, CEO of Activision Blizzard via Business Wire October was a busy month for Activision Blizzard, to say the least. The start of Q4 2019 brought … Continue reading “Call of Duty Esports Audience Profile”

Esports Sponsorship Spotlight

October 16, 2019

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Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.” Ed Gold, Marketing Director at State Farm via eventmarketer The latest eSports iQ video series (click thumbnail … Continue reading “Esports Sponsorship Spotlight”

More Esports Sponsorship ROI

September 25, 2019

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Categories:analytics, eSports iQ, Sponsorship

“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something else? And if we can’t justify that through data, esports will always lose out.” Brian Lancey, Mastercard’s head of global marketing and sponsorships via Digiday Data-driven decision making is the future. … Continue reading “More Esports Sponsorship ROI”

Three Truths about Esports Monetization

July 17, 2019

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Categories:analytics, eSports iQ

“Revenue cures everything in the business world.”  Jon Taffer Last month’s buyout of Infinite Entertainment, by Immortals Gaming Club, created one of the world’s largest esports organizations. However, it also highlights prominent questions around esports-related business models. What is the current state of esports monetization?  To answer as much, let’s take a data-driven look at three key realities.   Competition for spend The video game … Continue reading “Three Truths about Esports Monetization”

eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

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