How to Reach Gamers with NFTs
Brand activations can employ Web 3.0 technologies to create relevant experiences for gamers
Brand activations can employ Web 3.0 technologies to create relevant experiences for gamers
Brand activations can employ Web 3.0 technologies to create relevant experiences for gamers
Brand activations can employ Web 3.0 technologies to create relevant experiences for gamers
The metaverse is a highly experimental platform but all brand activations should follow these golden rules
Brand activations in the metaverse benefit from employing esports marketing to attract gamers
Nike should embrace NFTs according to principles proven true by the video game industry
The following proposes a partnership between Horizon Worlds, a social virtual reality app from Facebook (Meta), and several major esports organizations. The objective is to
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio
“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your
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