eSports iQ – Open Beta Version 1.0
“Moving at the speed of social.” One year ago, we set out to shed light on hard-to-reach esports audiences. Why? Because survey and viewership data
Category: analytics
A Close Look at Sports and Esports Fandom
“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This
Overwatch League Sponsorship ROI
“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.” — Brandon Stanton Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect
A Look at Female LoL Esports Fans
Another large non-endemic brand made an esports splash in late 2017. This time it was Airbus sponsoring ‘Out of the Blue’ (OoB) – an all female League of Legends (LoL) roster. An esports investment by Airbus – a multinational brand that generated €67 billion in 2016 – is notable enough.
Why Overwatch Esports Needs Twitch
Things are looking up for the Overwatch League (OWL). Franchises for the inaugural season are set. Last month’s Overwatch Cup had better viewer numbers than