Presenting the Esports Playbook: For Brands and Marketers

September 13, 2016

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Categories:Advertising, Brands, Marketing

Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK – released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom. Shortly after, I began collaborating with Blicx – to combine their data with insights … Continue reading “Presenting the Esports Playbook: For Brands and Marketers”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

eSports, Sponsors and TV

June 6, 2016

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Categories:Advertising, Analysis, Sponsorship, TV

Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, and … Continue reading “eSports, Sponsors and TV”

Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

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