More Esports Sponsorship ROI

September 25, 2019

Tags: , ,

Categories:analytics, eSports iQ, Sponsorship

“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something else? And if we can’t justify that through data, esports will always lose out.”

Brian Lancey, Mastercard’s head of global marketing and sponsorships via Digiday

Data-driven decision making is the future. In that light, the latest version of eSports iQ includes powerful new features around sponsorship ROI. Including:

  • Comparison of sports vs. esports audiences
  • Insight into sponsor performance within esports and non-esports segments
  • Team partnership performance for FnaticTeam Liquid and TSM

Check out the video above for an introduction to these new developments and more!


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